Interactive infographics incorporate animation based on user activity. Other visual assets may prioritize persuasive advertising techniques, or they might deliver value by being highly interactive - like calculators or augmented reality (AR) environments. other types of visual contentĪnimated infographics fulfill objectives that are associated with content marketing: They provide valuable or interesting information in a visual format that incorporates motion. Infographic animation can take the form of simple motion elements added to an otherwise static image, like gears turning or numbers counting up. Short explainer videos introduce a brand’s value proposition and may highlight specific products or service offerings.Īnimated infographics sometimes overlap with animation videos, but they can take other forms as well, such as GIFs or landing pages. Often, businesses will use traditional animation videos to provide quick, generalized product demos or to illustrate case studies and testimonials. Animated infographics are defined mostly by the purpose they fulfill and the kinds of information they convey. In the marketing field, traditional animated videos can tackle a wide variety of different topics. How are animated infographics different from traditional animation videos? They’ll encourage your readers to pause while scrolling and to hopefully go one step further by sharing the content.Īnimated infographics also provide a new avenue for presenting information in a way that appeals to a wider variety of learning styles. Videos and eye-catching motion graphics are also ideally suited for distribution on social media. Infographic videos and GIFs give you an opportunity to improve the visual appeal of your marketing assets, hopefully providing a boost to your conversion rates at the same time.
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Why should you use animated infographics?
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Others are video-based visual representations that may involve original footage, moving illustrations, music and custom transitions. Some take the same format as traditional static infographics while integrating just enough animation to hold the audience’s attention a moment longer. There are many different types of animated infographics. These visual content pieces may be used to interpret qualitative or quantitative information, and they can even leverage voice-overs as well as other audio elements if desired. What is an animated infographic?Īn animated infographic is a video, GIF, interactive landing page or other media format that allows you to visualize data for your audience while incorporating motion. The marriage of animation and infographics, though - that’s the equivalent of a reservation at a scenic revolving restaurant for you and your target audience. For example, it would probably be best if your dinner plate remained stationary while you’re chowing down. Not everything can be improved by adding motion.
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Delivering your internal comms via video, animation, and visual content supports an engaged and connected company culture. LEARN MOREįight information silos, email overload, and inconsistent communications to bridge the communication gap in your organization. Creating visual experiences makes for integrated, bottom-up learning that bridges the skill gap in your organization. Training videos are just the first step to transforming the way your company grows. Marketing strategy and lead generation with results you can measureįor teachers & students to inspire creativity and storytelling that will impress the whole classįrom talent acquisition to change management, visual communication helps your business stand out while you attract top talent, onboard new employees effectively, and retain them for the long haul.